Grasp the possibilities


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the problem


Market demand is high and labor is scarce.

“Lack of workers, not work weighs on the nation’s economy” 

—The New York Times, Read Article >


Food & Beverage

  • $13m-worth of fruit and vegetables had to be ploughed under in 2015 because of the lack of pickers
  • The farm-labor shortage accounted for $3B in lost annual revenue between 2002 and 2014. Read Article >
  • Food demand is expected to increase anywhere between 59% to 98% by 2050. Read Article >
  • Advances in automation and robotics are enabling food and beverage manufacturers to boost productivity and attract higher-skilled workers. Read Article >

Advanced Manufacturing

  • Openings for manufacturing jobs this year have averaged 353,000 a month, up from 311,000 in 2015 and 122,000 in 2009.
    Read Article >


  • With e-commerce sales at some retailers expected to surge by 20% to 30% year-over-year during the holidays, employment will need to quadruple. Read Article >

the challenge


Existing robotic technology is unable to automate variable objects and unstructured tasks.

“A major limitation in the adoption of robot manipulation systems is lack of access to flexible gripping mechanisms that allow not only pick up but also dexterous manipulation of everyday objects.”

A Roadmap for US Robotics From Internet to Robotics 2016 Edition November 7, 2016. Read More >


our solution


We design and build the Soft Robotics System: soft robotic grippers, a control system and software that can manipulate items of varying size, shape and weight with a single device. These end of arm tooling solutions enable industrial applications that previously were off limits to automation.



Perhaps more than any other element of robotic development in warehousing and distribution, the end-of-arm tooling, or gripper, is the place that can make or break a robot’s success.
— Modern Materials Handling, March 2015

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